Face-to-face marketing is a very effective tool to influence buyers’ decisions. There are some types of companies that have unique opportunities for using face-to-face marketing. In developing countries, many entrepreneurs use face-to-face marketing because they don’t have enough money to do mass advertising. And even in developed countries, Smart Circle face-to-face marketing is used by some small businesses as a way to target particular potential customers who have shown interest in their products.
Face-to-face marketing builds a customer relationship
There are three basic ways to sell things: face-to-face marketing, advertising, and telemarketing.
Face-to-face marketing is the most basic form of marketing. This means that a person goes out and talks to potential customers, one at a time. If you’re in sales, you do “cold calls,” which means calling on people who haven’t asked to see you. There’s also direct mail and door-to-door sales, which are like cold calls except that they use a letter or knock on the door rather than a phone call as the initial contact. And there are trade shows and other venues where people go to talk to vendors.
Face-to-face marketing has several advantages over advertising or telemarketing. The most important of these is that it allows you to build a relationship with your customers. When someone comes in for an estimate, for example, you can show them samples of your work and explain what differentiates your product from others on the market. You can explain why it might be worth paying more for a higher quality job than going with the lowest bidder. One of the best ways to build a good customer relationship is to meet the customer face-to-face. If you have a retail store, for example, you can meet your customers when they come into the store. You can talk with them and answer their questions. They will appreciate it.
You can also call on your customers in their homes if they buy from you through , Smart Circle or advertisements. It is more expensive this way because you must cover more territory. But you still can meet many of your customers in person. Face-to-face meetings are especially important when you are selling something new or different. Many of your customers will not want to take the time to understand what you are offering and how it is better than what they are using now. The only way to convince them is through face-to-face meetings.