new era of public relations


A man who was born with the innate skill of leadership thought being a priest would be the way of his life. A family emergency pulled him out of it, which we can say that God himself didn’t want him to be his servant. The second chance given to him was undoubtedly put into right use.

Alexei Orlov started his business career with two organizations ROMCOM and MCW which specialized in brand strategy. The profit of his company gave him confidence that he has chosen the right path. Thus, he invested his time and energy in upgrading his business.

Plan B 

Alexei Orlov's odyssey

Our tycoon found his interest in business and marketing. He wants to put his mind and creativity into the development of the business. He sleeps for just 4 hours so that he can invest more time in his business. He worked with a globally renowned digital specialist agency, Wunderman. He was exposed to several positions like President of Wunderman’s European operations, Global COO and Executive Vice Chairman. These divergent statuses gave him exposure to Global Marketing at an advanced level. He worked as Strategic Lead and Co-led in WPP and some renowned automobile companies like Jaguar, Ford and Land Rover.

A road laid and led by him

Piling up all the knowledge, Alexei Orlov  started his own company MTM in 2017. It became a platform for him to execute his marketing skills and to mentor those who needed them. His inborn leadership skills awarded him great success by passing on his knowledge of marketing. He holds the position of CEO in his company, yet he consults and delivers advice to the clients personally. A superior position did not hold him from providing service as an advisor to those who came to seek his help.

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Internet Marketing Work for Your Business

The Most Trusted Business Marketing Tips  

Customers want to get their money’s worth. As a result, they are hesitant to try new products. To increase sales, consider these marketing strategies.

Businesses can persuade customers that they are getting the best deal by allowing them to try a product. People are also more likely to buy a product after receiving a free sample because they want to reciprocate. An alternative to giving away the effect for free is to offer a discount. Here are some of global business marketing tips you will learn from Alexei Orlov.


Create new products or services. Please make sure these variations are unique enough for customers to try them and tell their friends. Many beverage companies will create new flavors. Curiosity often motivates customers to try new products. Word-of-mouth marketing is one of the most cost-effective ways to market a product.

The user’s email

Change your business model from selling to lead generation. Asking for permission is a cost-effective way to market online. Businesses should request subscription lists, blogs, and social media profiles. When customers subscribe to a service voluntarily, the business has a captive audience. Use these to send out promotions and company news.

The Best Brand Activation Services

Don’t slack off

When creating a website to maximize a company’s marketing efforts, website design is critical. This necessitates a professional-looking webpage and contains keywords that Internet users commonly search for to maximize free search engine traffic. Customers can add items to their shopping cart, sign up for a mailing list, and receive valuable company information such as store locations.

Sold out!

After a product is released, marketing should continue long after the consumer has purchased it. As the product is developed, the company should inform consumers to build anticipation. Customers should be able to order early. After receiving the product, the consumer should be asked for feedback and kept notified of new products. If a product is a big hit, businesses should try to spread the word to encourage the bandwagon effect.

Price accordingly

Businesses should try to decide whether the product will be a bargain or high-quality while developing. Businesses can’t have it both ways. If a product is to be of the highest quality, it must be priced accordingly. Customers who value quality will question a low-cost product. If the product is truly a bargain, don’t try to sell it as having only the best ingredients or features. Focus on the low prices.

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marketing company in canada

Promoting Buying and selling of Products

The company which takes and promotes buying and selling of product   in service or good is known as marketing. The marketing company in canada is one kind of a marketers who will direct the products to the business or they will direct it to the consumer. In this process various types of perspective will be done by the marketers and several trade factors apply for marketing this is also called as marketing way of orientations and the stage of attain the marketing.


The market research is the good outline to make a product to be sold in the market and how it can be processed to be sold out   the major factor is surroundings and the product usage. The target marketing is one which involves research of the marketing and the market once the researchers understand the promoter can promote the product on the basis of the market factors such as usage of discounts,coupons.

In an organization set up the objectives are different the setup target potential customers and their needs the consumerneeds can be divided as

 Needs: To lead a safe life which is healthy and stable should be considered as necessity. The need can be variated from person to person it may be physical or mental need in physical need may be food,water, shelter and mental may be psychological as family gatherings and to full the self esteem.

Wants: The things which are desired for or aspired for they are not the basic survival but it is related to basic culture.

Demands: It is mostly economic demands which is like a backed by the person’s ability to repay.

Market research is most important to target to the costumers needs and interest and it will only lead to development of new products and improvement in the product. The customer needs are segregated to many different groups on the basis of the needs of the customer. The companies have designed the products as per the need   segmentation and it is based on the need of the costumer which is considered to be most effective based marketing in the world wide with good output and good results. In this process the products are showed in advertisements with promotions how the product benefits the couthers need in its unique way.

Summing up:

The market research is the good outline to make a product to be sold in the market and how it can be processed to be sold out   the major factor is surroundings and the product usage. Market research is most important to target to the costumers needs and interest and it will only lead to development of new products and improvement in the product.

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