A Guide to Guerrilla Marketing and a list of pros and cons
Marketing using guerrilla tactics is an unconventional method of attracting and delighting customers. In addition to disrupting traditional marketing practices, such as print media, television commercials, billboards, and direct mail, it replaces conventional marketing practices. Rather than disrupting public spaces or promoting brand awareness, it disrupts public spaces and events with unique, memorable images or activities. Human interaction is typically a cornerstone of guerrilla marketing toronto in urban areas for creating a significant impact on a small budget and spreading by word of mouth and social media.
Since the early 2000s, guerrilla marketing toronto has become increasingly popular, and many ideas have been recycled. For today’s strategies to succeed, they must be fresh and innovative. It is possible to scale up brand recognition through guerrilla marketing on digital platforms if executed successfully. Due to its ability to reach consumers where they are on the web, digital marketing has a higher return on investment (ROI). Over the past decade, Americans have spent six hours a day online, double what they paid a decade ago.
A unique aspect of guerrilla marketing is its ability to get customers involved and surprised in unexpected ways, but it is not without risks. It would help if you keep these pros and cons in mind when choosing guerrilla marketing for your brand:
Advantages:
- There are low-budget ways to execute guerrilla marketing.
- An opportunity to reach a large audience with a great deal of impact.
- A fun aspect of branding is creating your own ideas and generating unusual brand ideas.
- Learn something about people’s reactions: Through people’s reactions, you can gain a better understanding of how they feel about the brand.
- Share your campaign on social media: You could obtain maximum exposure by getting your campaign shared on social media (by either the brand or participants). Media outlets may also generate attention.
- Consider developing a partnership with a location, park, festival, or brand that is mutually beneficial for your business.
Disadvantages:
- In poorly executed campaigns, the brand can backfire by being displayed publicly. Unexpected circumstances, such as bad weather or political tensions, could cause you to lose money or profits.
- A form of guerrilla marketing, for example, might embarrass or scare people through ambushing, filming, or scare tactics.
- You may face legal issues or negative publicity if the campaign has a negative outcome. Cartoon Network, for example, paid $2 million in fines in 2007 for placing LED signs throughout Boston to promote a TV show.
- Executives may reject too risky or unconventional campaigns since they prefer to invest marketing dollars in more reliable plans.
